Advertising that works: Tips to better market your dealership

  1. Review your operational budget for the year and determine what you can spend on advertising. NIADA recommends $250 for each car sold in 2019.
  2. Determine how you’re going to invest that money. Dealers selling vehicles less than $15,000 should be using Facebook Marketplace through an approved provider. It’s your cheapest option and gets the most for your money.
  3. Measure your ads’ productivity. Track these key metrics for digital advertising: Vehicle Data Page engagements, leads and conversions per advertising source.
  4. Use that info to make decisions. If it’s not working, try to find out why and change your strategy. Either use the source in a different way or drop it altogether.

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